These experiences offered insight into what separated the career winners from the career losers. The winners — those who retained their budgets, their teams, their standing, and their jobs — were agile. In contrast, the losers were rigid and stuck in the status quo. I also uncovered a unique mindset that only the winners possess. I call it a business-first mindset, and cultivating this trait is by far the most important thing a dynamic marketing leader can do. It may feel counterintuitive, but it works.
All of these insights led me to develop the MARKETING FLEXOLOGY Management Framework™ — a mindset and a toolset for future-proofing your career, your team, and your marketing platform. I share marketing agility know-how in my book, presentations, and workshops so you, too, can anticipate and prosper from unplanned change.
You can find a more expansive biography and experience summary here.
Success today requires the agility and drive to constantly rethink, reinvigorate, react, and reinvent.
Businesses consider organizational agility ``important`` or ``extremely important.``
Employees initiating change have greater positive impact on their companies.
CEOs don't trust or are unimpressed with their CMOs.
Few executives today are learning agile — a key predictor of success.
CEOs say their ability to adapt to change will be a key competitive advantage.
Today's students will be applying for jobs that don't exist yet.
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cAN yOu hEaR mE?
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