CHANGE IS INEVITABLE
PREPARATION IS A CHOICE
A global pandemic, disappointing quarter, management change or new business direction can disrupt your best-laid plans. How you respond to unexpected upheaval can determine your success or failure.
Success today requires the agility and drive to constantly rethink, reinvigorate, react, and reinvent.
NOW MORE THAN EVER AGILITY MATTERS
88 percent of businesses consider organizational agility ``important`` or ``extremely important,`` but most are better at identifying opportunities and risks than executing on them.
Employees who initiate change have a 43 percent more positive impact on their companies than those who just have the capacity to change.
80 percent of CEOs don't trust or are unimpressed with their CMOs. Just 10 percent of the same CEOs feel that way about their CFOs and CIOs.
Only 15 percent of executives are learning agile — a key predictor of success and a critical attribute of effective breakthrough leadership.
65 percent of today's students will be applying for jobs that don't exist yet..
76 percent of CEOs say that their ability to adapt to change will be a key source of competitive advantage in the future.
AGILITY IS THE FUTURE
HERE'S WHY
Get the step-by-step guide to create a dynamic and resilient marketing platform that can withstand crisis, change, disruption and transformation.
Are you disappointed with your marketing results?
Are you competing in a digital world with an analog team?
Have you experienced an undue share of marketing reinventions?
Do you wish you could future-proof your career?
In MARKETING FLEXOLOGY: How to Outsmart Change and Future-proof Your Career, marketing veteran Engelina Jaspers shows you the step-by-step process to kick your marketing, your team, and your career into high gear. Through a time-tested, proprietary, and proven framework, dozens of business examples, practical tips, and personal experience on the front lines of numerous Fortune global companies, Engelina shares the essential components for modern marketing success.
In these pages you’ll discover:
- The powerful mindshift that will change your career trajectory
- Why customer insight is your lifeline and why you’re probably not getting it right
- Four dials under your control that will help you weather any business downturn
- How to turn your team into indispensable “go to” experts for your entire company
- How to outsmart and outlive the next crisis du jour
If you’re ready to turbocharge your marketing, elevate your team, and future-proof your career, then this is the book for you.
PRAISE FOR MARKETING FLEXOLOGY
SPEAKER PREVIEW
Engelina Jaspers is an author, speaker, brand and marketing advisor.
PRESENTATIONS AND WORKSHOPS
You won't get theoretical or expensive reports. Instead you get real-world insights, practical tools, and how-to steps to help you up your game, grow mindshare and market share, and stay ahead of your company's ever-changing business dynamics.
Never Let a Crisis Go to Waste
Marketing Transformation
Learn to not only survive but thrive from the next crisis du jour.
Marketing at the Speed of Business
Marketing Agility
Future-proof your organization, your team and your career with this proven marketing framework.
When You're Thrown a Curveball
cAN yOu hEaR mE?
Marketing Leadership
Claim your seat at the executive table by upleveling the conversation.
Ready to Turbocharge Your Marketing?
Available for In-Person and Virtual:
- Keynotes
- General or breakout sessions
- Full- or half-day workshops
- Lunch-and-learn events
- Panel discussions
- Individual or group collaborations
It is not necessary to change. Survival is not mandatory.
THE FUTURE OF MARKETING
BELONGS TO THE AGILE
Here is where I share ideas, inspiration and know-how about marketing and career agility. I welcome your comments and feedback, and encourage you to share with your business colleagues and marketing friends so collectively we can “up our game.”
Three Ways to Strengthen the Marketing and Finance Relationship
The marketing-finance relationship has often been described as an adversarial tug of war. It doesn't have to be this way....
What’s Needed Most: Stability or Agility?
What’s needed most in today’s hypercompetitive fast-moving world – stability or agility? Building a stable marketing foundation lets you bounce back from unplanned change without missing a beat....
5 Culprits that Destroy Agility – and How to Overcome Them
Every marketer knows the importance of being flexible, agile and adaptable. But how many of us actually are? We would, if these 5 things didn’t get in our way....
Strategies to Survive a Marketing Upheaval
91% of global business leaders say they are planning companywide cost-reduction programs. Marketing is not immune....
4 Signs a Marketing Reorganization is Coming and How to Prepare
Despite ample warning signs, employees are still surprised when a reorganization is announced. And most find themselves unprepared, scrambling and in reactive mode. It doesn’t have to be this way....
The Great Marketing Reset (And How to Sustain It)
One unexpected silver lining of 2020 has been a realignment of marketing priorities with a renewed focus on the customer. Here are 10 ways to accelerate the momentum to customer-driven marketing....
You can't build an adaptable organization without adaptable people.
LET'S CONNECT
Most leaders can solve their own problems. But sometimes, an extra push is needed to coax reluctant team members, or to kickstart a change initiative. Bringing in an unbiased, experienced, outside perspective oftentimes can make all the difference. Don't waste another good crisis by being unprepared. Call, email, or connect with me on social media today.
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As a thank you, you’ll receive a complementary download of my exclusive guide: Nine Power Moves to Increase Your Marketing Agility Right Now.
MARKETING FLEXOLOGY
Combine equal parts insight and agility. Shake well. Serve with a splash!