NEW BOOK
AVAILABLE NOW!


The step-by-step guide to creating a dynamic and resilient marketing organization that can withstand change, disruption and transformation.

CHANGE IS INEVITABLE.
PREPARATION IS A CHOICE.


A management change, new competitor, market consolidation, disappointing quarter or new business direction can disrupt your best-laid plans. How you respond to unexpected upheaval can determine your success or failure.

ENGELINA JASPERS
WELCOME!

Over a rewarding 30-year corporate career I experienced revolving-door CEOs, business course-corrections and lots of reinventions. Across all my VP leadership roles — marketing, brand strategy, environmental sustainability, corporate communications — none escaped disruption. After being tapped to lead multiple companywide transformations, I became a student and teacher of business and career agility.

These experiences offered insight into what separated the career winners from the career losers. The winners — those who retained their budgets, their teams, their standing, and their jobs — were agile. In contrast, the losers were rigid and stuck in the status quo. I also uncovered a unique mindset that only the winners possess. I call it a business-first mindset, and cultivating this trait is by far the most important thing a dynamic marketing leader can do. It may feel counterintuitive, but it works.

All of these insights led me to develop the MARKETING FLEXOLOGY Management Framework™ — a mindset and a toolset for future-proofing your career, your team, and your marketing platform. I share marketing agility know-how in my book, presentations, and workshops so you, too, can anticipate and prosper from unplanned change.

About Engelina Jaspers, Student and Teacher of Marketing Agility
You can find a more expansive biography and experience summary here.

Success today requires the agility and drive to constantly rethink, reinvigorate, react, and reinvent.

Bill Gates

WHY AGILITY?

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88 percent of businesses consider organizational agility important or extremely important, but most are better at identifying opportunities and risks than executing on them.
Employees who initiate change have a 43 percent more positive impact on their companies than those who just have the capacity to change.
80 percent of CEOs don't trust or are unimpressed with their CMOs. In comparison, just 10 percent of the same CEOs feel that way about their CFOs and CIOs.
Only 15 percent of executives are learning agile — a key predictor of success and a critical attribute of effective breakthrough leadership.
76 percent of CEOs say their ability to adapt to change will be a key source of competitive advantage in the future.
65 percent of today's students will be applying for jobs that don't exist yet.
Embracing agility will future-proof your career. Download my free agility guide — Nine Power Plays to Increase Your Marketing Agility Right Now — and receive periodic updates to help you turn upheaval into opportunity.

MARKETING FLEXOLOGY


Learn how to outsmart change and future-proof your career with this proven, proprietary and time-tested framework.
Available for Preorder Now

Are you disappointed with your marketing results?

Are you competing in a digital world with an analog team?

Have you experienced an undue share of marketing reinventions?

Do you wish you could future-proof your career?

In MARKETING FLEXOLOGY: How to Outsmart Change and Future-proof Your Career, marketing veteran Engelina Jaspers shows you the step-by-step process to kick your marketing, your team, and your career into high gear. Through a time-tested, proprietary, and proven framework, dozens of business examples, practical tips, and personal experience on the front lines of numerous Fortune global companies, Engelina shares the essential components for modern marketing success.

In these pages you’ll discover:

  • The powerful mindshift that will change your career trajectory
  • Why customer insight is your lifeline and why you’re probably not getting it right
  • Four dials under your control that will help you weather any business downturn
  • How to turn your team into indispensable “go to” experts for your entire company
  • How to outsmart and outlive the next crisis du jour

If you’re ready to turbocharge your marketing, elevate your team, and future-proof your career, then this is the book for you.

READ AN EXCERPT

READ AN EXCERPT

Marketing Flexology is a game-changing framework for creating a dynamic and resilient marketing capability that can withstand disruption, change and transformation — the business new normal. Read an excerpt from this new book here.

DOWNLOAD A FREE CHAPTER

DOWNLOAD A FREE CHAPTER

Chapter 2 of Marketing Flexology examines the forces that lead organizations to initiate a reset or a complete transformation. Whether we love change or hate it, we have no choice but to embrace it. Successful marketers create their own “calls to action”; they don’t wait for a crisis to initiate change. Learn how in this free chapter download.

ORDER NOW

ORDER NOW

Get the step-by-step process to turn business upheaval into career success. The Marketing Flexology management framework has been field-tested with countless teams over the past thirty years, so I know it works. It’s time to future-proof your career, your team, and your marketing platform. Order the book now.

DISCOVER YOUR MARKETING AGILITY — FREE ASSESSMENT

Agility is an extremely valuable trait during times of uncertainty and change. Are you striking the right balance between stability and agility? Do you think you have the agility of a marketing leader? See how you stack up by taking this free Marketing Agility Assessment — then challenge your friends!

Under Development — Coming Soon!

EARLY PRAISE FOR MARKETING FLEXOLOGY

PRESENTATIONS AND WORKSHOPS


You won't get theoretical or expensive reports. Instead you get real-world insights, practical tools, and how-to steps to help you up your game, grow mindshare and market share, and stay ahead of your company's ever-changing business dynamics.

Never Let a Crisis Go to Waste

Marketing Transformation

Learn to not only survive but thrive from the next crisis du jour.

MORE INFO

Don't Just Change, Create a Movement

Brand Strategies

Lead the “next chapter of great” by sparking a movement for your brand or change initiative.

—MORE INFO—

Marketing at the Speed of Business

Marketing Agility

Future-proof your organization, your team and your career with this proven marketing framework.

—MORE INFO—

When You're Thrown a Curveball

Career Agility

Boost your organizational, personal and lifelong learning agility.

—MORE INFO—

cAN yOu hEaR mE?

Marketing Leadership

Claim your seat at the executive table by upleveling the conversation.

—MORE INFO—

Ready to Turbocharge Your Marketing?

Available For:

  • Keynotes
  • General or breakout sessions
  • Full- or half-day workshops
  • Lunch-and-learn events
  • Panel discussions
  • Individual or group collaborations

It is not necessary to change. Survival is not mandatory.

W. Edwards Deming

THE FUTURE OF MARKETING BELONGS TO THE AGILE


Here is where I share ideas, inspiration and know-how about marketing and career agility. I welcome your comments and feedback, and encourage you to share with your business colleagues and marketing friends so collectively we can “up our game.”

My Latest Posts

My Latest Tweets

You can't build an adaptable organization without adaptable people.

Gary Hamel

CONTACT


Have a question, request or feedback for Marketing Flexology? Just jot it down below and I'll email you back as soon as I can. Or, if you don't like forms, give me a call!





Contact Information

Engelina Jaspers

San Francisco Bay Area

+1 408 605 5295

engelina@marketingflexology.com

engelina@marketingflexology.com

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Combine equal parts insight and agility, shake well, serve with a splash!

MARKETING FLEXOLOGY

Combine equal parts insight and agility. Shake well. Serve with a splash!