Over a rewarding 30-year corporate career I experienced revolving-door CEOs, business course-corrections and lots of reinventions. Across all my VP leadership roles — marketing, brand strategy, environmental sustainability, corporate communications — none escaped disruption. After being tapped to lead multiple companywide transformations, I became a student and teacher of business and career agility.
These experiences offered insight into what separated the career winners from the career losers. The winners — those who retained their budgets, their teams, their standing, and their jobs — were agile. In contrast, the losers were rigid and stuck in the status quo. I also uncovered a unique mindset that only the winners possess. I call it a business-first mindset, and cultivating this trait is by far the most important thing a dynamic marketing leader can do. It may feel counterintuitive, but it works.
All of these insights led me to develop the MARKETING FLEXOLOGY Management Framework™ — a mindset and a toolset for future-proofing your career, your team, and your marketing platform. I share marketing agility know-how in my book, presentations, and workshops so you, too, can anticipate and prosper from unplanned change.