ENGELINA JASPERS VARIOUS BIOS

Author, Speaker, Collaborator

 

ENGELINA JASPERS BIO (BRIEF)

Over a rewarding 30-year corporate career, Engelina Jaspers experienced revolving-door CEOs, business course-corrections and lots of reinventions. Across all her VP leadership roles — marketing, brand strategy, environmental sustainability, corporate communications — none escaped disruption. After being tapped to lead multiple companywide transformations, Engelina became a student and teacher of business and career agility.

These experiences led her to develop the MARKETING FLEXOLOGY Management Framework™ — a mindset and a toolset for future-proofing your career, your team and your marketing platform. Engelina shares marketing agility know-how in her book, presentations and workshops so you, too, can anticipate and prosper from unplanned change.

You can read an excerpt and download a free chapter of her new book, MARKETING FLEXOLOGY: How to Outsmart Change and Future-proof Your Career, at: www.marketingflexology.com.

 

ENGELINA JASPERS BIO (TWO-SENTENCE)

With every corner of every industry being disrupted, Engelina Jaspers helps business leaders build nimble marketing organizations with customer insight and speed to execution at its core. You can read an excerpt and download a free chapter of her new book, MARKETING FLEXOLOGY: How to Outsmart Change and Future-proof Your Career, at: www.marketingflexology.com.

 

ENGELINA JASPERS BIO (CONDENSED)

As a former VP of marketing and VP of sustainability for Fortune global companies, Engelina Jaspers knows that delivering tangible business results is crucial — not only to the success of your organization, but to the success and longevity of your career too.

Over the past thirty years, she has worked for some of the finest consumer and technology brands. She’s been privileged to partner with smart business leaders in building high-performing teams and turbocharging their marketing investments and sustainability credentials.

Along the way, Engelina led a number of complex business transformations requiring diplomacy, diligence, and change leadership. These experiences led her to develop the MARKETING FLEXOLOGY Management Framework™ — a mindset and a toolset for outsmarting change and future-proofing your career, your team and your marketing platform.

Engelina now shares what she’s learned through customized workshops, presentations, and collaborations, where she provides real-world insights, practical tools and actionable steps to help you “up your game,” grow your mindshare and market share, and stay ahead of your company’s ever-changing business dynamics. Find out more at www.marketingflexology.com and connect with her on Twitter @Ready2Flex.

 

ENGELINA JASPERS BIO (COMPLETE)

As a former VP of marketing and VP of sustainability for Fortune global companies, Engelina Jaspers knows that delivering tangible business results is crucial — not only to the success of your organization, but to the success and longevity of your career too.

Over the past thirty years, she has worked for some of the finest consumer and technology brands. She’s been privileged to partner with smart business leaders in building high-performing teams and turbocharging their marketing investments and sustainability credentials.

Along the way, Engelina led a number of complex business transformations requiring diplomacy, diligence and change leadership. These experiences led her to develop the MARKETING FLEXOLOGY Management Framework™ — a mindset and a toolset for outsmarting change and future-proofing your career, your team and your marketing platform. Her new book, MARKETING FLEXOLOGY: How to Outsmart Change and Future-proof Your Career, shares the essential management capability needed to withstand business fluctuation, management change, and daily disruptions.

  • As VP of corporate marketing and global citizenship for Flex — a leading design, engineering and manufacturing company for startups to the largest Fortune 50 companies — Engelina led a pivotal transformation of the Flex strategy, corporate identity, and brand internally across 100 global sites and 200,000 employees and externally through storytelling tools, high-profile events, and visual identity assets. She and her team also crafted a new global citizenship strategy, direction, set of key initiatives, and external website that aligned their company’s strategy with the UN’s Sustainable Development goals.
  • As VP of marketing strategy and effectiveness for HP — the company that sparked the beginning of Silicon Valley — Engelina led a global PMO and ten work streams that aligned HP under a focused global strategy and set of marketing priorities . . . and delivered $172M in savings within six months.
  • When Greenpeace appeared on the rooftop, she was tapped to drive a turnaround for her company’s sustainability efforts and named VP of environmental sustainability for HP. Two years later, HP was ranked #1 greenest consumer electronics company by Greenpeace, #5 best global green brand by Interbrand, and #2 on Newsweek’s Global 100 Greenest Companies ratings.

Engelina now shares what she’s learned through customized workshops, presentations and collaborations, where she provides real-world insights, practical tools and actionable steps to help you “up your game,” grow your mindshare and market share, and stay ahead of your company’s ever-changing business dynamics. Find out more at www.marketingflexology.com and connect with her on Twitter @Ready2Flex.

 

MARKETING FLEXOLOGY IS AVAILABLE FOR PURCHASE NOW

MARKETING FLEXOLOGY is available from Amazon | Barnes and Noble | IndieBound | iBooks | Kindle | Google Play | 800CEOREAD | Kobo | and other fine sellers and libraries.

 

ENGELINA JASPERS SOCIAL MEDIA ACCOUNTS & WEBSITE

Twitterhttps://twitter.com/Ready2Flex

LinkedIn http://www.linkedin.com/in/engelinajaspers

YouTube https://www.youtube.com/user/flexmarketingpro/videos

Website http://www.marketingflexology.com

CONNECT WITH ENGELINA

INTERVIEW TOPICS

Engelina Jaspers is available as a source for news stories and interviews on the following topics:

Career Agility

  • Agility as a key leadership competency
  • Ways to develop greater organizational agility, professional agility, and learning agility
  • Nine strategies to attain career agility

Marketing Agility

  • The four motivations for organizational change
  • Strategies to not only survive, but thrive from upheaval
  • Change leadership during a marketing reset

The Future of Marketing

  • The demise of marketing as “art and science”
  • The new “insight and agility” paradigm
  • The essential components for modern marketing success

DOWNLOAD PHOTOS OF ENGELINA