Why Brand and Demand Can’t Get Along

Why Brand and Demand Can’t Get Along

In many companies, brand management and demand generation are driven by different individuals or teams. As budgets get squeezed, the arm wrestling for funding intensifies. Here are three strategies to integrate brand into demand activities and provide a more consistent conversation with customers. [Watch the video.]

How do you ensure your marketing mix builds both your brand and pipeline demand? Share your best practices for integrating brand with demand in the comments.

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Engelina
Is Marketing Excellence an Oxymoron?Moving Beyond Green