“Kodak, Nokia, BlackBerry and many other famous brands have lost their luster because they were resistant to change. A dose of Marketing Flexology could have saved them.”

Al Ries, author, Positioning: The Battle for Your Mind

“Whether you are marketing a brand, a company or yourself, Engelina Jaspers’ insights are smart, informed and can be put to work right away. If you dare to succeed, put Marketing Flexology at the top of your books to read.”

David Sable, Global CEO, Y&R

“Engelina Jaspers has written a must-read for marketers searching for strategies and an action plan to embrace and embolden change within their organizations and throughout their career…Read this book – and learn from one of the best.” 

Chris Curtin, Chief Brand Officer, Visa

“Engelina Jaspers redefines the role of marketing in today’s customer-centric hyper-speed world. If you want to keep ahead of disruption, Marketing Flexology will show you how.”

Vyomesh (VJ) Joshi, CEO and President, 3D Systems

“In Marketing Flexology, Engelina gives you a framework for adapting your marketing organization to market disruptions with advice from personal experience and real case studies. This book is for anyone looking to not only respond to changes that naturally occur, but profit from them and advance their organizations despite of them.”

Dan Schawbel, author of Back to Human, Promote Yourself, and Me 2.0

“Every marketing leader must read this book! Engelina Jaspers explains why you need insight and agility to meet today’s customer and business demands and lays out an incredibly practical and comprehensive four-step framework for how to get ahead. Packed with insights, tools, and tips that Engelina developed during her years leading marketing organizations, Marketing Flexology is the guidebook that will help you, your team, and your company navigate the current era of disruption and chaos and thrive.”

Denise Lee Yohn, author of the bestselling books What Great Brands Do and FUSION

“A very thoughtful and, at the same time, a very practical gem of a book on how to reposition marketing from listening and learning to high-speed execution and iteration. What will matter most in the future is agility and insights. Marketing Flexology is a must read for those who are experiencing uncertainty and rapid change.”

Jagdish N. Sheth, Ph.D., Charles Kellstadt Professor of Marketing, Emory University

Over a thirty-year corporate career, Engelina Jaspers experienced her share of revolving-door CEOs, business course-corrections, and multiple reinventions. Across all of her VP leadership roles—marketing, brand strategy, environmental sustainability, corporate communications—none escaped the market disruptions that often occur in the fast-paced business world. After being tapped to lead several companywide transformations, Engelina became a student and teacher of business and career agility. She now shares her insights through customized workshops, presentations, and writing.

Engelina and her husband call Silicon Valley home. They have four children who have grown into wonderful young adults.