Why Business Execs Don’t Embrace Sustainability

Why Business Execs Don’t Embrace Sustainability

Should you apply business principles to sustainability issues or sustainability principles to business issues? Today’s “Flex” looks at one technique to do both. [Watch the video.]

Click to Tweet: Getting your execs passionate about sustainability – forget it. Instead, connect to THEIR passion.

How do you engage your business executives on the topic of sustainability? I’d love to discuss what’s worked for you in the comments.

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Engelina
Are You Buddies With Your Marketing Agency?5 Time-Tested Steps for a Successful Marketing PMO