Strategies to Survive a Marketing Upheaval
91% of global business leaders say they are planning companywide cost-reduction programs. Marketing is not immune.
Send me an email, call me at +1 408 605 5295, or connect with me on social media.
4 Signs a Marketing Reorganization is Coming and How to Prepare
Despite ample warning signs, employees are still surprised when a reorganization is announced. And most find themselves unprepared, scrambling and in reactive mode. It doesn’t have to be this way.
The One Thing Robots Can’t (Yet) Replicate
In a profession that is increasingly automated, robotic and self-driving, I’d place my bet on creativity. Creativity is marketing’s best career insurance.
6 Core Marketing Processes That Will Make Your Team More Agile
Marketers have a love-hate relationship with process. The trick is to put processes in place that work for YOU, rather than processes that YOU work for. There are only six processes you really need.
Agile Organizations Start with Agile People
Marketing agility is an organizational capability as well as a professional attribute — and it is an extremely valuable trait during times of uncertainty and change. [Read more]
3 Strategies to Avert a Marketing Restructuring
Just utter the words “marketing restructuring” and marketers start to quiver. Here are three strategies that will keep you ahead of the marketing reinvention curve.
Making Marketing More Accountable
When discussing marketing metrics we often talk about “measuring what matters.” But how do you know what matters and to whom? Today’s “Flex” separates those marketing metrics that DO matter from those that DON’T, and why adopting an accountability mindset is key. [Watch the video.] What are the marketing metrics that matter most to your […]
Moving Beyond Green
Armed with great tools and guidance, employees feel more knowledgeable and confident talking to your company’s sustainability goals. This week’s “Flex” examines the must-haves in your sustainability toolkit and why we need to move beyond green now. [Watch the video.]
From Marketing Tactics to Strategic Marketing
As marketing professionals we’re often fully consumed by the next strike, the next campaign, the next event. While consistent execution is critical to building credibility, carve out some space to also do the following. [Watch the video.]
The Unspoken Truth Behind Marketing Governance
Have you postponed implementing marketing governance for fear of being the bad cop? Or, perhaps you delegate governance to your agencies. Today’s “Flex” shows how to put in place lightweight governance that’s sure to make you a marketing heavyweight. [Watch the video.]
