Marketing agility is an organizational capability as well as a professional attribute — and it is an extremely valuable trait during times of uncertainty and change. As a marketing professional, there are things you can do starting today to increase your personal and professional agility. [Read more]
Just utter the words “marketing restructuring” and marketers start to quiver. Here are three strategies that will keep you ahead of the marketing reinvention curve.
When discussing marketing metrics we often talk about “measuring what matters.” But how do you know what matters and to whom? Today’s “Flex” separates those marketing metrics that DO matter from those that DON’T, and why adopting an accountability mindset is key. [Watch the video.] What are the marketing metrics that matter most to your […]
Armed with great tools and guidance, employees feel more knowledgeable and confident talking to your company’s sustainability goals. This week’s “Flex” examines the must-haves in your sustainability toolkit and why we need to move beyond green now. [Watch the video.]
As marketing professionals we’re often fully consumed by the next strike, the next campaign, the next event. While consistent execution is critical to building credibility, carve out some space to also do the following. [Watch the video.]
Have you postponed implementing marketing governance for fear of being the bad cop? Or, perhaps you delegate governance to your agencies. Today’s “Flex” shows how to put in place lightweight governance that’s sure to make you a marketing heavyweight. [Watch the video.]
While marketing agencies provide a valuable service to companies, balancing cost and relationship is crucial. Today’s “Flex” looks at turning marketing vendors into strategic partners and why procurement should be your best friend. [Watch the video.]
MARKETING FLEXOLOGY
Combine equal parts insight and agility. Shake well. Serve with a splash!
