Why Brand and Demand Can’t Get Along

In many companies, brand management and demand generation are driven by different individuals or teams. As budgets get squeezed, the arm wrestling for funding intensifies. Here are three strategies to integrate brand into demand activities and provide a more consistent conversation with customers. [Watch the video.]


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Combine equal parts insight and agility, shake well, serve with a splash!


Combine equal parts insight and agility. Shake well. Serve with a splash!