The marketing-finance relationship has often been described as an adversarial tug of war. It doesn’t have to be this way.
What’s needed most in today’s hypercompetitive fast-moving world – stability or agility? Building a stable marketing foundation lets you bounce back from unplanned change without missing a beat.
Every marketer knows the importance of being flexible, agile and adaptable. But how many of us actually are? We would, if these 5 things didn’t get in our way.
91% of global business leaders say they are planning companywide cost-reduction programs. Marketing is not immune.
Despite ample warning signs, employees are still surprised when a reorganization is announced. And most find themselves unprepared, scrambling and in reactive mode. It doesn’t have to be this way.
One unexpected silver lining of 2020 has been a realignment of marketing priorities with a renewed focus on the customer. Here are 10 ways to accelerate the momentum to customer-driven marketing.
Your brilliant 2020 recovery strategies are worthless if you don’t have agile individuals, teams and organizations ready and able to execute. Here’s why agility matters.
In a profession that is increasingly automated, robotic and self-driving, I’d place my bet on creativity. Creativity is marketing’s best career insurance.
Marketers have a love-hate relationship with process. The trick is to put processes in place that work for YOU, rather than processes that YOU work for. There are only six processes you really need.
We all have superpowers. Your unique talent is likely what makes you the go-to person in your department. These 5 superpowers are sure to set you on an upward career trajectory, and help you break into the management ranks.
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MARKETING FLEXOLOGY
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