Marketing agility is an organizational capability as well as a professional attribute — and it is an extremely valuable trait during times of uncertainty and change. [Read more]
All too often there is a major disconnect between what the marketing leader believes is his or her charter, and what the rest of the organization expects from the marketing team.
When you hire a marketing agency you’re essentially hiring people – their expertise, experience and service. Like any good hiring decision, ensuring a strong cultural fit and alignment is crucial. Here are the three key criteria I look for in an agency.
The marketing budget planning season is upon us. It’s the perennial exercise to showcase our past year’s accomplishments along with next year’s plan and budget justification. While an important endeavor, it’s typically more a tug of war than group hug.
Just utter the words “marketing restructuring” and marketers start to quiver. Here are three strategies that will keep you ahead of the marketing reinvention curve.
When discussing marketing metrics we often talk about “measuring what matters.” But how do you know what matters and to whom? Today’s “Flex” separates those marketing metrics that DO matter from those that DON’T, and why adopting an accountability mindset is key. [Watch the video.] What are the marketing metrics that matter most to your […]
Armed with great tools and guidance, employees feel more knowledgeable and confident talking to your company’s sustainability goals. This week’s “Flex” examines the must-haves in your sustainability toolkit and why we need to move beyond green now. [Watch the video.]
In many companies, brand management and demand generation are driven by different individuals or teams. As budgets get squeezed, the arm wrestling for funding intensifies. Here are three strategies to integrate brand into demand activities and provide a more consistent conversation with customers. [Watch the video.]
Is marketing excellence an attainable goal? Or does the term belong in the same camp as jumbo shrimp, plastic silverware, freezer burn and working vacation? Today’s “Flex” covers the 4 essential building blocks of marketing excellence and why building a high-performance culture is critical. [Watch the video.]
Engaging employees through sustainability can be a powerful and fun way to advance your company’s sustainability goals. But watch out for these green initiatives that could backfire on you. [Watch the video.]
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MARKETING FLEXOLOGY
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