Brand Agility

Why Brand and Demand Can’t Get Along

In many companies, brand management and demand generation are driven by different individuals or teams. As budgets get squeezed, the arm wrestling for funding intensifies. Here are three strategies to integrate brand into demand activities and provide a more consistent conversation with customers. [Watch the video.]


Most leaders can solve their own problems. But sometimes, an extra push is needed to coax reluctant team members, or to kickstart a change initiative. Bringing in an unbiased, experienced, outside perspective oftentimes can make all the difference. Don't waste another good crisis by being unprepared. Call, email, or connect with me on social media today.


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Combine equal parts insight and agility, shake well, serve with a splash!


Combine equal parts insight and agility. Shake well. Serve with a splash!