The marketing budget planning season is upon us. It’s the perennial exercise to showcase our past year’s accomplishments along with next year’s plan and budget justification. While an important endeavor, it’s typically more a tug of war than group hug.
Just utter the words “marketing restructuring” and marketers start to quiver. Here are three strategies that will keep you ahead of the marketing reinvention curve.
When discussing marketing metrics we often talk about “measuring what matters.” But how do you know what matters and to whom? Today’s “Flex” separates those marketing metrics that DO matter from those that DON’T, and why adopting an accountability mindset is key. [Watch the video.] What are the marketing metrics that matter most to your […]
Armed with great tools and guidance, employees feel more knowledgeable and confident talking to your company’s sustainability goals. This week’s “Flex” examines the must-haves in your sustainability toolkit and why we need to move beyond green now. [Watch the video.]
Have you postponed implementing marketing governance for fear of being the bad cop? Or, perhaps you delegate governance to your agencies. Today’s “Flex” shows how to put in place lightweight governance that’s sure to make you a marketing heavyweight. [Watch the video.]
While marketing agencies provide a valuable service to companies, balancing cost and relationship is crucial. Today’s “Flex” looks at turning marketing vendors into strategic partners and why procurement should be your best friend. [Watch the video.]
Get exclusive content, free downloads, advance previews, and periodic updates — all aimed to advance your marketing and career agility.
As a thank you, you’ll receive a complementary download of my exclusive guide: Nine Power Plays to Increase Your Marketing Agility Right Now.
MARKETING FLEXOLOGY
Combine equal parts insight and agility. Shake well. Serve with a splash!
