Three Ways to Strengthen the Marketing and Finance Relationship
The marketing-finance relationship has often been described as an adversarial tug of war. It doesn’t have to be this way.
The marketing-finance relationship has often been described as an adversarial tug of war. It doesn’t have to be this way.
Every marketer knows the importance of being flexible, agile and adaptable. But how many of us actually are? We would, if these 5 things didn’t get in our way.
91% of global business leaders say they are planning companywide cost-reduction programs. Marketing is not immune.
Despite ample warning signs, employees are still surprised when a reorganization is announced. And most find themselves unprepared, scrambling and in reactive mode. It doesn’t have to be this way.
One unexpected silver lining of 2020 has been a realignment of marketing priorities with a renewed focus on the customer. Here are 10 ways to accelerate the momentum to customer-driven marketing.
In a profession that is increasingly automated, robotic and self-driving, I’d place my bet on creativity. Creativity is marketing’s best career insurance.
Just utter the words “marketing restructuring” and marketers start to quiver. Here are three strategies that will keep you ahead of the marketing reinvention curve.
As marketing professionals we’re often fully consumed by the next strike, the next campaign, the next event. While consistent execution is critical to building credibility, carve out some space to also do the following. [Watch the video.]
When your boss says “I have a terrific growth opportunity for you”… do you run for the hills or embrace it? Here are 5 proven steps for launching and leading your next marketing initiative that will make you wildly successful and get noticed. [Watch the video.]
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MARKETING FLEXOLOGY
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