From Marketing Tactics to Strategic Marketing

From Marketing Tactics to Strategic Marketing

As marketing professionals we’re often fully consumed by the next strike, the next campaign, the next event. While consistent execution is critical to building credibility, carve out some space to also do the following. [Watch the video.]

Click to Tweet: Building a strategic marketing organization is not about mandate, it’s about leadership.

Strategic marketing is as much a mindset as it is an organizational capability.  Share your thoughts on how to become a strategic business partner in the comments.

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Messages + Stories, Better Together5 Steps to Unify Your Company’s Message