The marketing-finance relationship has often been described as an adversarial tug of war. It doesn’t have to be this way.
What’s needed most in today’s hypercompetitive fast-moving world – stability or agility? Building a stable marketing foundation lets you bounce back from unplanned change without missing a beat.
91% of global business leaders say they are planning companywide cost-reduction programs. Marketing is not immune.
Despite ample warning signs, employees are still surprised when a reorganization is announced. And most find themselves unprepared, scrambling and in reactive mode. It doesn’t have to be this way.
In a profession that is increasingly automated, robotic and self-driving, I’d place my bet on creativity. Creativity is marketing’s best career insurance.
Marketers have a love-hate relationship with process. The trick is to put processes in place that work for YOU, rather than processes that YOU work for. There are only six processes you really need.
Marketing agility is an organizational capability as well as a professional attribute — and it is an extremely valuable trait during times of uncertainty and change. [Read more]
Just utter the words “marketing restructuring” and marketers start to quiver. Here are three strategies that will keep you ahead of the marketing reinvention curve.
When discussing marketing metrics we often talk about “measuring what matters.” But how do you know what matters and to whom? Today’s “Flex” separates those marketing metrics that DO matter from those that DON’T, and why adopting an accountability mindset is key. [Watch the video.] What are the marketing metrics that matter most to your […]
Armed with great tools and guidance, employees feel more knowledgeable and confident talking to your company’s sustainability goals. This week’s “Flex” examines the must-haves in your sustainability toolkit and why we need to move beyond green now. [Watch the video.]
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MARKETING FLEXOLOGY
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