Is Marketing Excellence an Oxymoron?

Is marketing excellence an attainable goal? Or does the term belong in the same camp as jumbo shrimp, plastic silverware, freezer burn and working vacation? Today’s “Flex” covers the 4 essential building blocks of marketing excellence and why building a high-performance culture is critical. [Watch the video.]

What are some ways you raise the bar on marketing excellence across your organization? Please share with us in the comments.