The marketing-finance relationship has often been described as an adversarial tug of war. It doesn’t have to be this way.
What’s needed most in today’s hypercompetitive fast-moving world – stability or agility? Building a stable marketing foundation lets you bounce back from unplanned change without missing a beat.
Every marketer knows the importance of being flexible, agile and adaptable. But how many of us actually are? We would, if these 5 things didn’t get in our way.
91% of global business leaders say they are planning companywide cost-reduction programs. Marketing is not immune.
Despite ample warning signs, employees are still surprised when a reorganization is announced. And most find themselves unprepared, scrambling and in reactive mode. It doesn’t have to be this way.
In a profession that is increasingly automated, robotic and self-driving, I’d place my bet on creativity. Creativity is marketing’s best career insurance.
Marketers have a love-hate relationship with process. The trick is to put processes in place that work for YOU, rather than processes that YOU work for. There are only six processes you really need.
Marketing agility is an organizational capability as well as a professional attribute — and it is an extremely valuable trait during times of uncertainty and change. [Read more]
All too often there is a major disconnect between what the marketing leader believes is his or her charter, and what the rest of the organization expects from the marketing team.
When you hire a marketing agency you’re essentially hiring people – their expertise, experience and service. Like any good hiring decision, ensuring a strong cultural fit and alignment is crucial. Here are the three key criteria I look for in an agency.
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MARKETING FLEXOLOGY
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