Three Ways to Strengthen the Marketing and Finance Relationship
The marketing-finance relationship has often been described as an adversarial tug of war. It doesn’t have to be this way.
The marketing-finance relationship has often been described as an adversarial tug of war. It doesn’t have to be this way.
All too often there is a major disconnect between what the marketing leader believes is his or her charter, and what the rest of the organization expects from the marketing team.
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MARKETING FLEXOLOGY
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