All too often there is a major disconnect between what the marketing leader believes is his or her charter, and what the rest of the organization expects from the marketing team.
When you hire a marketing agency you’re essentially hiring people – their expertise, experience and service. Like any good hiring decision, ensuring a strong cultural fit and alignment is crucial. Here are the three key criteria I look for in an agency.
In many companies, brand management and demand generation are driven by different individuals or teams. As budgets get squeezed, the arm wrestling for funding intensifies. Here are three strategies to integrate brand into demand activities and provide a more consistent conversation with customers. [Watch the video.]
Engaging employees through sustainability can be a powerful and fun way to advance your company’s sustainability goals. But watch out for these green initiatives that could backfire on you. [Watch the video.]
Should you apply business principles to sustainability issues or sustainability principles to business issues? Today’s “Flex” looks at one technique to do both. [Watch the video.]
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