5 Things That Can Destroy Customer Touch

5 Things That Can Destroy Customer Touch

Every marketer knows the importance and value of customer-focused marketing.  But how many of us actually align our teams and allocate our budgets by customer target? We would, if these 5 things didn’t get in our way.  [Watch the video.]

Click to Tweet “Until your budget is allocated by customer, you’re really not doing customer-focused #marketing.”

How has your company made the shift from product-centric to customer-centric marketing?  I’d love to hear your success stories — and frustrations — in the comments.

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