Every marketer knows the importance and value of customer-focused marketing. But how many of us actually align our teams and allocate our budgets by customer target? We would, if these 5 things didn’t get in our way. [Watch the video.]
Click to Tweet: “Until your budget is allocated by customer, you’re really not doing customer-focused #marketing.”
How has your company made the shift from product-centric to customer-centric marketing? I’d love to hear your success stories — and frustrations — in the comments.