Are You Buddies With Your Marketing Agency?
While marketing agencies provide a valuable service to companies, balancing cost and relationship is crucial. Today’s “Flex” looks at turning marketing vendors into strategic partners and why procurement should be your best friend. [Watch the video.]
Click to Tweet: If your #marketing agency still uses your competitor’s products, you need to do this.
What guideposts do you have in place to manage your agency relationships? Share your agency best practices in the comments.