Making Marketing More Accountable

When discussing marketing metrics we often talk about “measuring what matters.” But how do you know what matters and to whom? Today’s “Flex” separates those marketing metrics that DO matter from those that DON’T, and why adopting an accountability mindset is key.  [Watch the video.]

What are the marketing metrics that matter most to your organization? What other ways do you hold your marketing team accountable? Let’s compare notes in the comments.