5 Steps to Unify Your Company’s Message

Messaging is a solo activity in most organizations, and that’s not necessarily a bad thing. While spirited debate is good, only one person should “own the pen.” Here’s how. [Watch the video.]

Click to tweet:  “Your message may vary by audience, but who you are and what you value must remain constant.”

I’d love to hear about your strategies and experiences developing message architectures in the comments.