Messages + Stories, Better Together

Messages + Stories, Better Together

To tell a great story, you need a powerful message. Like the copy and paste commands on your keyboard, messaging and storytelling work best when used together. This proven method will maximize both. [Watch the video.]

Click to Tweet: Messages distill and focus; stories extend and amplify. Can’t have one without the other.

How do you engage your employees – across all levels and functions – in bringing your company’s messages to life? I’d welcome your insights in the comments.

About The Author

The Unspoken Truth Behind Marketing GovernanceFrom Marketing Tactics to Strategic Marketing