To tell a great story, you need a powerful message. Like the copy and paste commands on your keyboard, messaging and storytelling work best when used together. This proven method will maximize both. [Watch the video.]
Click to Tweet: Messages distill and focus; stories extend and amplify. Can’t have one without the other.
How do you engage your employees – across all levels and functions – in bringing your company’s messages to life? I’d welcome your insights in the comments.