When you hire a marketing agency you’re essentially hiring people – their expertise, experience and service. Like any good hiring decision, ensuring a strong cultural fit and alignment is crucial. Here are the three key criteria I look for in an agency.
While marketing agencies provide a valuable service to companies, balancing cost and relationship is crucial. Today’s “Flex” looks at turning marketing vendors into strategic partners and why procurement should be your best friend. [Watch the video.]
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MARKETING FLEXOLOGY
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