These experiences offered insight into what separated the career winners from the career losers. The winners — those who retained their budgets, their teams, their standing, and their jobs — were agile. In contrast, the losers were rigid and stuck in the status quo. I also uncovered a unique mindset that only the winners possess. I call it a business-first mindset, and cultivating this trait is by far the most important thing a dynamic marketing leader can do. It may feel counterintuitive, but it works.
All of these insights led me to develop the MARKETING FLEXOLOGY Management Framework™ — a mindset and a toolset for future-proofing your career, your team, and your marketing platform. I share marketing agility know-how in my book, presentations, and workshops so you, too, can anticipate and prosper from unplanned change.
You can find a more expansive biography here.
AGILITY IS THE FUTURE
88 percent of businesses consider organizational agility ``important`` or ``extremely important,`` but most are better at identifying opportunities and risks than executing on them.
Employees who initiate change have a 43 percent more positive impact on their companies than those who just have the capacity to change.
80 percent of CEOs don't trust or are unimpressed with their CMOs. Just 10 percent of the same CEOs feel that way about their CFOs and CIOs.
Only 15 percent of executives are learning agile — a key predictor of success and a critical attribute of effective breakthrough leadership.
65 percent of today's students will be applying for jobs that don't exist yet..
76 percent of CEOs say that their ability to adapt to change will be a key source of competitive advantage in the future.
Never Let a Crisis Go to Waste
Learn to not only survive but thrive from the next crisis du jour.
When You're Thrown a Curveball
Boost your organizational, personal and lifelong learning agility.
cAN yOu hEaR mE?
Claim your seat at the executive table by upleveling the conversation.
It is not necessary to change. Survival is not mandatory.
You can't build an adaptable organization without adaptable people.
Combine equal parts insight and agility. Shake well. Serve with a splash!