As marketing professionals we’re often fully consumed by the next strike, the next campaign, the next event. While consistent execution is critical to building credibility, carve out some space to also do the following. [Watch the video.]
Have you postponed implementing marketing governance for fear of being the bad cop? Or, perhaps you delegate governance to your agencies. Today’s “Flex” shows how to put in place lightweight governance that’s sure to make you a marketing heavyweight. [Watch the video.]
While marketing agencies provide a valuable service to companies, balancing cost and relationship is crucial. Today’s “Flex” looks at turning marketing vendors into strategic partners and why procurement should be your best friend. [Watch the video.]
Get exclusive content, free downloads, advance previews, and periodic updates — all aimed to advance your marketing and career agility.
As a thank you, you’ll receive a complementary download of my exclusive guide: Nine Power Plays to Increase Your Marketing Agility Right Now.
MARKETING FLEXOLOGY
Combine equal parts insight and agility. Shake well. Serve with a splash!
