Messaging is a solo activity in most organizations, and that’s not necessarily a bad thing. While spirited debate is good, only one person should “own the pen.” Here’s how. [Watch the video.]
As marketing professionals we’re often fully consumed by the next strike, the next campaign, the next event. While consistent execution is critical to building credibility, carve out some space to also do the following. [Watch the video.]
To tell a great story, you need a powerful message. Like the copy and paste commands on your keyboard, messaging and storytelling work best when used together. This proven method will maximize both. [Watch the video.]
Have you postponed implementing marketing governance for fear of being the bad cop? Or, perhaps you delegate governance to your agencies. Today’s “Flex” shows how to put in place lightweight governance that’s sure to make you a marketing heavyweight. [Watch the video.]
When your boss says “I have a terrific growth opportunity for you”… do you run for the hills or embrace it? Here are 5 proven steps for launching and leading your next marketing initiative that will make you wildly successful and get noticed. [Watch the video.]
Should you apply business principles to sustainability issues or sustainability principles to business issues? Today’s “Flex” looks at one technique to do both. [Watch the video.]
While marketing agencies provide a valuable service to companies, balancing cost and relationship is crucial. Today’s “Flex” looks at turning marketing vendors into strategic partners and why procurement should be your best friend. [Watch the video.]
Every marketer knows the importance and value of customer-focused marketing. But how many of us actually align our teams and allocate our budgets by customer target? We would, if these 5 things didn’t get in our way. [Watch the video.]
Get exclusive content, free downloads, advance previews, and periodic updates — all aimed to advance your marketing and career agility.
As a thank you, you’ll receive a complementary download of my exclusive guide: Nine Power Plays to Increase Your Marketing Agility Right Now.
MARKETING FLEXOLOGY
Combine equal parts insight and agility. Shake well. Serve with a splash!
